2025 CONVENTION SCHEDULE
SUNDAY
november 16
2:30 - 5:30 PM - Registration
5:30 - 7:30 PM - Welcome Event
MONDAY
november 17
6:00 - 6:45 AM - Brand Workouts
7:00 - 7:45 AM - Brand Workouts
8:30 AM - 7:00 PM - Vendor Village & Cafe Hub Open
9:15 AM - 12:00 PM - Xponential Main Stage Morning
12:00 - 2:00 PM - Lunch and Designated time in Vendor Village
2:00 - 5:00 PM - Xponential Main Stage Afternoon
5:00 - 7:00 PM - Vendor Happy Hour in Vendor Village
TUESDAY
november 18
6:00 - 6:45 AM - Brand Workouts
7:00 - 7:45 AM - Brand Workouts
8:30 AM - 6:00 PM - Vendor Village & Cafe Hub Open
8:30 - 9:30 AM - Vendor Village Morning Coffee
9:45 - 10:30 AM - Xponential Breakout 1
10:45 -11:30 AM - Xponential Breakout 2
11:45 -12:15 AM - Xponential Breakout 3
12:15 AM - 2:15 PM - Lunch and Designated time in Vendor Village
2:15 - 3:00 PM - Club Pilates Breakout 4
3:15 - 4:00 PM - Club Pilates Breakout 5
4:10 - 5:00 PM - Club Pilates Breakout 6
8:30 - 11:30 PM - Closing Party
TUESDAY MORNING XPONENTIAL BREAKOUTS
How to Win with Field Operations
Lizzy Mae Kerr & Eirick Wilson - Regional Vice President of Operations, West Coast & Regional Vice President of Operations, East Coast
Join us as we unveil the launch of our new Field Operations Team, designed to drive business growth and excellence across our organization. In this breakout session, we'll provide an in-depth overview of the team's organizational structure, outlining key roles and responsibilities.
You'll gain insight into the team's intent, including how we'll work together to deliver exceptional results and support our business objectives. We'll also explore the strategic rationale behind the team's launch, highlighting why this is a critical moment for our organization's growth and success.
Learn about our communication touchpoints, including regular check-ins and progress updates. You'll also get hands-on insight into the tools and technologies we'll be leveraging to drive business outcomes and optimize our operations.
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The Future of Retail: Panel Discussion
Moderator: Alex Albert - VP of Supply Chain & Procurement - Xponential Fitness
Panelist: Barry Buchholtz - CEO - FitCo
Panelist: Matt Weber - General Manager - FitCo
Panelist: Valerie Hudson - VP of Product - Xponential Fitness
Join us for an in-depth panel discussion on the future of retail across Xponential brands.
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Learning & Development: From Insight to Impact
Emilie Porter-Rand & David McMahan - Senior Manager, Learning & Development & Senior Learning & Development Program Manager
Discover how the Learning and Development department is transforming training and education at Xponential.
In this session, you’ll get to see how we’re tackling real-life studio challenges with a centralized learning hub, data-driven content development strategy, and AI-powered learning tools. Attendees will preview interactive training videos, vote in live polls, shape the training program roadmap, and learn more about the Xponential University launch.
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Intro to ProfitKeeper & How to Manage your P&L
Brandon Wiles & Colin Wiles - VP of Finance, Data & Analytics & VP of Finance
Get to know the ProfitKeeper platform and its benchmarking capabilities, and learn how it can help you better analyze your studio's P&L to grow your business.
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Capitalizing on your Asset
Joel Hayek, Chris Wilson, Chris Baker, & Juston Gomez - Sr. Director of Resales, Facilitator, Director of Resales, Xponential Fitness, President & Co-Founder, Franchise Flippers, & Commercial Relationship Manager, Apple Pie Capital
Nobody can be a franchisee forever. Best in class franchisors support and guide their franchisees through the entire franchise lifecycle. This includes an exit strategy. Come join a panel of experts to discuss the strategy and planning of selling your business to maximize speed and value.
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Building a Brand Through Real Estate
Eric Simon, Maximilian Bourque, Ian Laskowski, & Linda Nguyen - Chief Development Officer, Facilitator, Director of Real Estate Analytics, Managing Director, Retail at Morrow Hill, & Managing Director, Retail at Morrow Hill
Real Estate is one of the most important assets for any franchise system. Strategic placement of studios through data is critical to maximizing individual franchisee success, blocking out our competition and optimizing our playing field to build brand equity through store fronts, our greatest brand builder.
Join our panel of experts to understand the one-two punch of how and why we target specific areas for placing studios and how we identify the right shopping centers with the right economics to give our franchisees and the brand the best chance for success.
TUESDAY AFTERNOON BRAND BREAKOUTS
The Instructor Journey: From Junior Apprentice to Master Trainer
Shannon Brown & Amy Hathorn - Director of Training & Manager of Training and Experience
The Instructor Journey highlights the clear career path available at Club Pilates—from Junior Apprentice to Master Trainer. This growth opportunity allows instructors to build their skills, expand their impact, and shape a long-term, fulfilling career, creating retention and loyalty on your team. Tune into this breakout to learn about the journey from TT prospect to long term employee.
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From Concept to Connection: Activating the CARE Experience in Your Studio
Nick Komoroske & Drea Alvarez- National Sales Director & Marketing Director
Discover the knowledge and know-how to: Connect with your consumer. Assist with intention. Respond with consideration. Experience the love of the journey.
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Elevate your Teacher Training Sales Process
Kaila Melanson and Shannon Brown - Manager of Training & Training Coordinator
To elevate the Teacher Training sales experience, starting with a goal and setting up your studio team with a planned system to properly market and recruit are the keys to a successful program. The presentation will cover ways to delegate, plan out your studios recruiting cadence, foster relationships with your future instructors, and will also cover some recently created resources to help you map your TT journey.
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Competitive Differentiation in the Age of Pilates
Amanda Croce, Jenna Morris & Cathy Gallant - Chief Marketing Officer, VP of Education and Experience & Director, Consumer Insights
How to emphasize "Why Club Pilates" in a space with massive consumer growth; secret shopping, understanding decision drivers and how we WIN.
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Leveraging Instructors to Level Up the Member Experience
Jenna Morris & Marilyn Harder - VP of Training & Experience & Corporate Master Trainer
This breakout session will teach you how to coach your team to become more than just class leaders. You will learn proven strategies to leverage their unique skills and empower them to create a high-touch, personalized experience that drives member loyalty and elevates your studio's value.
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Member Retention Fundamentals: Enhancing the Member Experience
Kayla Valenzuela & Melody Nayeri - West Coast Marketing and East Coast Marketing
From First Visit to Lifelong Loyalty: Optimizing the Member Journey and increasing engagement through an enhanced member experience.