2025 CONVENTION SCHEDULE
SUNDAY
november 16
2:30 - 5:30 PM - Registration
5:30 - 7:30 PM - Welcome Event
MONDAY
november 17
6:00 - 6:45 AM - Brand Workouts
7:00 - 7:45 AM - Brand Workouts
8:30 AM - 7:00 PM - Vendor Village & Cafe Hub Open
9:30 - 11:00 AM - Welcome Address & Keynote Speaker
11:00 AM - 2:00 PM - Lunch and Designated time in Vendor Village
2:00 - 5:00 PM - Club Pilates Main Stage
5:00 - 7:00 PM - Vendor Happy Hour in Vendor Village
TUESDAY
november 18
6:00 - 6:45 AM - Brand Workouts
7:00 - 7:45 AM - Brand Workouts
8:30 AM - 6:00 PM - Vendor Village & Cafe Hub Open
8:30 - 9:30 AM - Vendor Village Morning Coffee
9:45 - 10:30 AM - Xponential Breakout 1
10:45 -11:30 AM - Xponential Breakout 2
11:45 -12:15 AM - Xponential Breakout 3
12:15 AM - 2:15 PM - Lunch and Designated time in Vendor Village
2:15 - 3:00 PM - Club Pilates Breakout 4
3:15 - 4:00 PM - Club Pilates Breakout 5
4:10 - 5:00 PM - Club Pilates Breakout 6
8:30 - 11:30 PM - Closing Party
TUESDAY MORNING XPONENTIAL BREAKOUTS
Intro to ProfitKeeper & How to Manage your P&L
Brandon Wiles & Colin Wiles - VP of Finance & Data & Analytics and VP of Finance
Get to know the ProfitKeeper platform and its benchmarking capabilities, and learn how it can help you better analyze your studio's P&L to grow your business.
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From Talk to Traction: Strengthening Operations,Teams and Member Loyalty
Lizzy Mae Kerr & Eirick Wilson - Regional Vice President of Operations, West Coast & Regional Vice President of Operations, East Coast
Strengthening Operations, Teams and your Member Base. Discover how the right conversations with your managers and employees can drive better operations, stronger teams and lasting member loyalty. Learn simple framework for moving from talk to action - turning every day conversations into measurable results.
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Building a Stronger Field Foundation: Introducing Our New Field Operations Team
Lizzy Mae Kerr & Eirick Wilson - Regional Vice President of Operations, West Coast & Regional Vice President of Operations, East Coast
Join us as we unveil the launch of our new Field Operations Team, designed to drive business growth and excellence across our organization. In this breakout session, we'll provide an in-depth overview of the team's organizational structure, outlining key roles and responsibilities.
You'll gain insight into the team's intent, including how we'll work together to deliver exceptional results and support our business objectives. We'll also explore the strategic rationale behind the team's launch, highlighting why this is a critical moment for our organization's growth and success.
Learn about our communication touchpoints, including regular check-ins and progress updates. You'll also get hands-on insight into the tools and technologies we'll be leveraging to drive business outcomes and optimize our operations.
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Building a Brand Through Real Estate
Eric Simon, Maximilian Bourque, & Jonathan Hill - Chief Development Officer, Facilitator, & Director of Real Estate Analytics
Real Estate is one of the most important assets for any franchise system. Strategic placement of studios through data is critical to maximizing individual franchisee success, blocking out our competition and optimizing our playing field to build brand equity through store fronts, our greatest brand builder.
Join our panel of experts to understand the one-two punch of how and why we target specific areas for placing studios and how we identify the right shopping centers with the right economics to give our franchisees and the brand the best chance for success.
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Capitalizing on your Asset
Joel Hayek, Chris Wilson, Chris Baker, & Juston Gomez - Sr. Director of Resales, Facilitator, Director of Resales, Xponential Fitness, President & Co-Founder, Franchise Flippers, & Commercial Relationship Manager, Apple Pie Capital
Nobody can be a franchisee forever. Best in class franchisors support and guide their
franchisees through the entire franchise lifecycle. This includes an exit strategy. Come join a panel of experts to discuss the strategy and planning of selling your business to maximize speed and value.
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Xponential Learning & Development: What is Coming
Andrew Marlow & Emilie Porter-Rand - President of Learning & Development, Xponential & Senior Manager, Learning & Development, Xponential
Learning & Development is unveiling how Xponential will transform training moments into continuous learning to drive studio growth.
Learning Approach
E-learning programs that connect behaviors to outcomes and solve real studio challenges.
How Learning is Delivered
AI-powered video, interactive quizzes, and scenarios for real world application—fast to deploy, easy to apply.
Where Learning Happens
A new LMS: one centralized hub with self-enrollment, progress reporting, and AI search that puts SOPs and answers at your fingertips.
Timeline for Launch
Preview the roadmap of upcoming programs and the official LMS launch.
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Local Media Management: CAP Vendor Panel Discussion
Louise Ocasion - CMO & Facilitator
Hear from a panel of CAP Vendors where digital optimization, the changing landscape of paid media management & AI integration are discussed.
TUESDAY AFTERNOON BRAND BREAKOUTS
The Instructor Journey: From Junior Apprentice to Master Trainer
Shannon Brown - Director of Training
The Instructor Journey highlights the clear career path available at Club Pilates—from Junior Apprentice to Master Trainer. This growth opportunity allows instructors to build their skills, expand their impact, and shape a long-term, fulfilling career, creating retention and loyalty on your team. Tune into this breakout to learn about the journey from TT prospect to long term employee.
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Leveraging Instructors to Level Up the Member Experience
Jenna Morris - VP of Training & Experience
This breakout session will teach you how to coach your team to become more than just class leaders. You will learn proven strategies to leverage their unique skills and empower them to create a high-touch, personalized experience that drives member loyalty and elevates your studio's value.
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Elevate your Teacher Training Sales Process
Natalie Schneider & Kaila Melanson - Manager of Training & Training Coordinator
To elevate the Teacher Training sales experience, starting with a goal and setting up your studio team with a planned system to properly market and recruit are the keys to a successful program. The presentation will cover ways to delegate, plan out your studios recruiting cadence, foster relationships with your future instructors and will also cover some recently created resources to help you map your TT journey.
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The Future of Your Studio Starts Here: V2, V3 &V4 Planning Guide
Mike Gomez, Jason Hom, Melody Neyari - VP of Sales, East Coast Sales and Marketing Support
Take your studio to the next level. Whether you're refreshing your current location, expanding your footprint, or launching a double space, this session will show you how to effectively market, plan, and grow your studio for long-term success.
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2026 PreSale Execution: One Chance to Win
Chris Castro and April Dombroski - National Pre-Sale Manager
National Pre-Sale Marketing Manager
From first lead to a full house. Discover how to create local excitment, with paid, owned, and earned marketing strategies that drive membership sales. A successful studio opening relies on the following: Following the timeline, maximizing your marketing resources, and strategically executing grassroots events.
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Member Retention Fundamentals: Optimizing LTV by Enhancing the Member Experience
Kayla Valenzuela and Liv Drummond - West Coast Marketing and Sales Support
Discover the knowledge and know-how to: Connect with your consumer. Assist with intention. Respond with consideration. Experience the love of the journey.
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From Concept to Connection: Activating the CARE Experience in Your Studio
Nick Komoroske and Drea Alvarez - National Sales Director and Marketing Director
Discover the knowledge and know-how to: Connect with your consumer. Assist with intention. Respond with consideration. Experience the love of the journey.
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EVERY BODY CLUB PILATES
Amanda Croce & Drea Alvarez - Chief Marketing Officer and Marketing Director
Bringing to life our new Brand Campaign as we head into 2026 and studio level integrations.
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Competitive Differentiation in the Age of Pilates
Amanda Croce, Jenna Morris & Mike Gomez - Chief Marketing Officer, VP of Education and Experience and VP of Sales
How to emphasize "Why Club Pilates" in a space with massive consumer growth; secret shopping, understanding decision drivers and how we WIN.